Online Usability Testing!

Posted by on Jul 24, 2012 in Blog, Design | No Comments

I just discovered a suite of online usability tests provided by some company called Optimal Workshop. They offer three different types of tests:

  1. Online card sorting: participants generate categories for a list of items. Useful for designing information architecture.
  2. Tree testing: see how easy (or difficult) it is for participants to find a topic in your site structure. The opposite of card sorting.
  3. First impression testing: upload a wireframe or mockup and find out where participants are most likely to click first, given a task.

They charge a f*cking $109/month for each test, but there’s a free plan (with limits) which I have availed myself of.